Marketing Pride

The Globe and Mail, along with numerous other newspapers, reported on Kraft’s rainbow Oreo with an article and a picture of the “Oreo cookie with six layers of rainbow colours replacing the trademark white centre.”

Kraft’s rainbow Oreo is just one of many LGBT-Friendly products and companies.  Gemoscan Canada, Inc.’s ad on the Pride Toronto website uses a picture of a pastel coloured apple to promote its Hemocode™ Food Intolerance System:

Unfortunately for LGBT-Friendly consumers, the rainbow Oreo and the pastel apple are not available in stores.  However, there is one well-known company whose product is always available in rainbow colours:

via DesignApplause

Crayola has missed a great opportunity to market its products to LGBT moms and dads.

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